
This is generally a very upbeat sandwich community. But "best burger in town, guaranteed" is a very strong statement. This bold claim has been posted outside of Juniors Papaya in Hoboken for a few months now. Everyone I know who reads that sign laughs. I must refute this claim of greatness.
The people who own Juniors are probably nice folks. Their marketing is just bad. People are not stupid. Not a single patron of your sandwich shop has ever thought your burger was the "best". Neither do you. Please think about that fact when you implore others to appreciate the greatness of your sandwich.
McDonalds does not tell you their food is gourmet. McDonalds simply tells you that "Billions and Billions" have eaten their burgers and not died en masse. It turns out this is all the reinforcement the burger eating public requires.
How do I know the marketing is bad?
A) Juniors is always near empty.
B) There are enough very, very good burgers in this town that people laugh when they read the sign guaranteeing the "best burger in town"
C) Half the people I have walked past this sign with want to know how Juniors might follow through on this guarantee they are offering? Money back?
Seems to me if you are going to be a burger joint in a town with a lot of places to get great burgers you should focus on something concrete.
"Only burger joint at this address, guaranteed!"
or
"Fastest burger in town, guaranteed!"
or
"It's a burger. Guaranteed!
It just seems like you should make it something relatively credible.
I had the burger. It was not worth mentioning, nor was it anywhere near as good as the following establishments:

Greenrock
Brass Rail
O'Niels
Arthurs
Johnny Rockets (cant go there anymore due to the stupid singing)
Gaslight
Madison
Buskers
Mile Square
Hudson Tavern
Not a single one of these places makes outrageous claims. Just better burgers than Juniors Papaya.
Funny thing is that I would eat a mediocre burger if it was convienient, (I eat mediocre burritos all the time - No offense Qdoba) or if the place had world class fries or shakes. I just wont get it from a place that is screaming "best burger in town" at the top of their lungs while they make my mediocre burger.
I am here to protect the sandwich loving public from wildly innacurrate claims.